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The book features detailed descriptions of the design processes, from the 1971 graphics brief for the famous Nike Swoosh logo, right through to today's latest sneakers, sports equipment and apparel. Nike: Better is Temporary also describes the stories behind many of the brand's most fruitful relationships with athletes past and present. Original version edited bt PHAIDON.

Nike: Better Is Temporary- Sam Grawe

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The book features detailed descriptions of the design processes, from the 1971 graphics brief for the famous Nike Swoosh logo, right through to today's latest sneakers, sports equipment and apparel. Nike: Better is Temporary also describes the stories behind many of the brand's most fruitful relationships with athletes past and present. Original version edited bt PHAIDON.

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